35 issues of an interactive contemporary art magazine app.
What I Did
As director I decided the main subject of each issue, researched artists, wrote articles, conducted interviews, and was responsible for proof writing and editing. I also managed social media profiles, public relations, sales and merchandise design.
We were invited to participate in some of the most important art fairs in the world such as ArtBasel, ArtBasel Miami Beach, ARCOmadrid, Zona MACO, ArteBA, ARTBO, and some alternative ones such as Odeón and La Otra in Bogotá, and FAMA in Monterrey. Also during SITAC and Sillex at Centro de Cultura digital in Mexico City. We featured portfolios by amazing artists such as Olafur Eliasson, Santiago Sierra, Janet Echelman, teamLab, Patricia Piccinini, Beatriz González, María José Arjona, Urs Fischer, Andres Serrano, Alfredo Jaar, Björn Melhus, Stelarc, Eduardo Kac, Theo Jansen, Jaume Plensa, Carolina Caycedo, and Nick Cave, among many others.
Artworks was founded in 2020, at the beginning of the pandemic. As people could no longer go out to see exhibitions, I teamed up with an interior designer to offer a catalog in which different artistic works were simulated through virtual mock-ups inside amazing residential spaces. The unique selling point of this project was that some of these pieces had not been produced or framed in the dimensions shown in the images, and yet we enabled people to visualize them. This allowed up-and-coming artists to produce their pieces for a down payment, and allowed collectors to acquire incredible pieces at affordable prices from artists who were still developing their careers.
What I Did
I selected works, negotiated with artists, made the mock-ups, designed the catalog, wrote texts, coordinated all logistics, and managed our social media.
More than sixty pieces were placed in different collections. The most important aspect was that we helped young artists- who in some cases did not have the means to produce on a large scale or with expensive materials- to realize the pieces as they had imagined.