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PAST
PROJECTS

LARMAGAZINE

Director

Co founder: Judith Memun

Date

2009 - 2020

Brief

35 issues of an interactive contemporary art magazine app. 

What I Did

As director I decided the main subject of each issue, researched artists, wrote articles, conducted interviews, and was responsible for proof writing and editing. I also managed social media profiles, public relations, sales and merchandise design.

Results

We were invited to participate in some of the most important art fairs in the world such as ArtBasel, ArtBasel Miami Beach, ARCOmadrid, Zona MACO, ArteBA, ARTBO, and some alternative ones such as Odeón and La Otra in Bogotá, and FAMA in Monterrey. Also during SITAC and Sillex at Centro de Cultura digital in Mexico City. We featured portfolios by amazing artists such as Olafur Eliasson, Santiago Sierra, Janet Echelman, teamLab, Patricia Piccinini, Beatriz González, María José Arjona, Urs Fischer, Andres Serrano, Alfredo Jaar, Björn Melhus, Stelarc, Eduardo Kac, Theo Jansen, Jaume Plensa, Carolina Caycedo, and Nick Cave, among many others.

Ancla 1

ArtWorks

Art Director

Co founder: Victoria Salinas 

Date

2020- 2022

Brief

Artworks was founded in 2020, at the beginning of the pandemic. As people could no longer go out to see exhibitions, I teamed up with an interior designer to offer a catalog in which different artistic works were simulated through virtual mock-ups inside amazing residential spaces. The unique selling point of this project was that some of these pieces had not been produced or framed in the dimensions shown in the images, and yet we enabled people to visualize them. This allowed up-and-coming artists to produce their pieces for a down payment, and allowed collectors to acquire incredible pieces at affordable prices from artists who were still developing their careers.

What I Did

I selected works, negotiated with artists, made the mock-ups, designed the catalog, wrote texts, coordinated all logistics, and managed our social media.

Results

More than sixty pieces were placed in different collections. The most important aspect was that we helped young artists- who in some cases did not have the means to produce on a large scale or with expensive materials- to realize the pieces as they had imagined.

LARSCHOOL

Educational platform developed for the professionalization, promotion and connection for the local artistic community. 

Co-founded with Gonzalo Ortega

Date

2015-2022

Brief

LARSCHOOL is a project started in 2015 in collaboration with Gonzalo Ortega, the chief curator of the Museum of Contemporary Art (MARCO) in Monterrey at the time. This initiative arose as a response to the evident lack of cohesion within the local art scene in Monterrey, Mexico. As a specialist in the field, I realized that there were different groups of artists and promoters seemingly isolated from one another, groups who actually had a lot in common. The problem was that there were no other places where one could learn the things that universities usually don't teach; the construction of portfolio, curatorship, navigation of the art market, etc. LARSCHOOL began offering three-month courses, later becoming a platform for debate, promotion, and collaborative networking. I hosted ArtistTalks, meetups, and even a small market showcasing side works and projects from the same artists that were part of the community.

What I Did

Some of the courses I offered were Portfolio Construction, Art Market, Artist Biographies, Contemporary Art Appreciation, Editorial Projects Laboratory, Art Business Laboratory (beyond producing and sale). I also coordinated and promoted other courses, among them were courses offered by Gonzalo Ortega, as well as other talented specialists such as Mateo Pizarro, Doreen A. Ríos and Alejandra Baltazares. In addition, I managed social network profiles, designed the website and managed all sales.

Results

It was incredible to witness how the careers of some of the artists, promoters, and curators who went through our courses took off. Some of the projects that matured or were developed at LARSCHOOL are TIMBA, Deadline, Still Life MTY, FAMA, among others. Some of the artists whose careers I would watch take off were Daniel Pérez Ríos, Pedro Magaña, Carlos Lara, Dominique Suberville, Tahanny Lee, Mariana Lagunas, to name a few.

Murals Queretaro Business Park

For Ucalli

Date

April, 2021

Brief

The main objective of this project was to select an emerging Mexican artist to create two murals, (one measuring 8 x 3 meters, and the other measuring 3 x 7.5 meters) for a real estate development called Queretaro Business Park. Conceptually, the murals were to be produced by reflecting on the differences and similarities between humans as a species, as well as the way in which we all complement each other regardless of race, orientation, religion, etc.

What I Did

I was in charge of selecting three artists to present a proposal for the murals that would be exhibited in the main lobby of the Querétaro Business Park. After making the final selection within the guidelines stipulated by the company, I supervised the production, managed the budget, and finally was in charge of logistics for the assembly of the pieces.

Results

Two murals, one 8 x 3 meters and the other 3 x 7.56 meters, both by the artist Alejandra Cantú.